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Pastel colours for la vie en rose

2 minute read

Adoucir l'hiver, exalter l'été...
Life was a pastel colour, the colour of childhood sweetsDavid Foenkinos

And if we’re to see la vie en rose, why not start with wearing it? This season, we’re finally abandoning black to outline figures in colours which reflect our moods. The Coué method reveals the breadth of its palette on the catwalks, especially at Jacquemus which immerses us in a myriad of pastels in every collection.

There are no garish colours, but sleek painted looks of pale yellow, sky blue, mint green, candied pink and lilacs… These delicate tones aspire to enhance our good looks but also to highlight the last frosts of winter. A “bubble gum” mohair cold shoulder jumper will always have an effect.

The saga of pastels began in 2017 with the advent of a so-called millennial pink as acclaimed by the new generation. Its successor? Lilac, a softened purple, a symbol of spirituality, self-assertion, and the new standard of women. A colour boosted by optimism and the new hobbyhorse for the girls in Vogue.

Life was a pastel colour, the colour of childhood sweetsDavid Foenkinos
Pastels in three ways
  • A little softness… On a raw canvas: Baby colours blend with our wardrobe fearlessly by pairing them with a strong pastel piece – a delicate chiffon blouse or a vinyl trench coat – with our faithful raw or white denim, for a graphic silhouette worthy of a watercolour.
  • The sugar-coated look… Without stomach-ache: For a happy marriage with pastels, opposites attract – mimosa and sky blue, lilac and pistachio, powder pink and azure… We shift the whole outfit with a pair of trainers with sole wedges or big boots. A princess look but not over the top.
  • Raise the flag… Even at the office: While the tailoring trend is at the forefront of Fashion Weeks, the suit is more pop than ever. Blue azure, peach pink or soft green, there is no shortage of arguments for softening our daily lives.

Live life the pastel way

Discover our whole palette

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