Fashion journalist, columnist, documentary maker, YouTuber… Loïc Prigent is a passionate and funny man who tells stories of the other side of fashion in his own unique style. Expert on the subject, he infuses humour and mockery into the world of fashion, without damaging his work as a leading fashion journalist featured in Vogue, Vanity Fair, Madame Figaro, Canal Plus… While he squeeze behind the scenes and listens closely, he retells these “whispers” from the fashion world which he’s complied into two equally scathing and hilarious books: “Pass me the champagne, I’ve got a frog in my throat” (2019) and “I love to hate fashion: Real quotes and whispers behind the runway” (2016).
Even when catwalks go digital, Loïc Prigent remains behind the camera, giving us a very special edition of 52 minutes of fashion following “the last Fashion Week in the world before” last May.
This summer, we found him in a wheat field filming the Jacquemus catwalk and behind the scenes at Chanel and in their workshops with Journal 2.0 of the latest haute couture collection. Geek is chic!
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