A fashion and family story

The story of Apostrophe has been written over generations. In 1968, Gilbert Hazan and his wife created the brand and distributed this sunny, feminine wardrobe in Parisian department stores. In 1995, it was the turn of son Patrick and his wife Dominique to continue the adventure with an avant-garde vision: ‘It’s not the clothes that make the woman, it’s the woman who makes the clothes’. Then came the third generation, embodied by Frédéric and Laura, who perpetuated the timeless chic of these collections that women wear from morning to night, from boardroom to restaurant, from airport to ceremony. Apostrophe celebrates a unique style of ready-to-wear, combining expertise, a culture of elegance and admiration for women.

Ready-to-wear for Women.