Manhattan style, Tokyo chic

Born in Paris and inspired by the rock spirit of the ’70s and ’80s in the United States, IRO creates collections that are both simple and powerful. Parisian romanticism and New York vintage blend with a touch of Tokyo audacity to imagine a wardrobe for women you see in the streets—always on the move, always pushing the limits of what’s possible. Independent women who know what they want and wear it when they want.

From Soho to Los Angeles, from London to Seoul, IRO establishes its fashion philosophy through a unique wardrobe where materials, cuts, and seasons come together in effortless harmony.