Under the sign of the crocodile

It was after losing a match—during which his tenacity became legendary—that René Lacoste earned the nickname “the Crocodile.” The tennis champion then stepped onto a new playing field: fashion. Finding traditional tennis shirts too uncomfortable, he reinvented them. Short sleeves, fine “piqué” cotton, a crocodile embroidered on the chest… welcome to the polo shirt, a Lacoste invention. From top tournament players to international craze, it was only a small step. A symbol of effortless elegance, Lacoste became a global phenomenon…

Ready-to-Wear, Footwear, and Accessories for Women and Men.