Denim tradition!

Erik Torstensson and Jens Grede founded FRAME in 2012 with the ambition of creating the perfect pair of jeans. Between London and Los Angeles, where they produced their first designs, the two Swedish founders brought together their influences to create pieces that feel both effortlessly elegant and laid-back. FRAME has since expanded its wardrobe to include cashmere sweaters, silk blouses and leather blazers, always with a touch of boldness and effortless style.

Ready-to-Wear and Accessories for Women and Men.