Softly Soft

It all began with a simple compliment on a cashmere sweater, which led Stephanie Bergström and Erik Magnuson to found Soft Goat in 2011. From their native Sweden, the two friends embarked on the bold mission of creating high-quality cashmere at a fairer price. The duo designs timeless pieces with clean, refined lines, sold through their website. The label quickly went viral, challenging the conventions surrounding this luxury material while preserving its precious nature. An ambassador for Scandinavian style, Soft Goat has won over lovers of softness all around the world.
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Ready-to-wear and accessories for women.