A Story of Fashion and Family

The story of Apostrophe unfolds across generations. In 1968, Gilbert Hazan and his wife founded the brand and began bringing its radiant, feminine wardrobe to Parisian department stores. In 1995, their son Patrick and his wife Dominique took up the mantle, pursuing the adventure with an avant-garde vision: “It is not the garment that makes the woman; it is the woman who makes the garment.” Today, the third generation, embodied by Frédéric and Laura, continues to carry forward the timeless elegance of these collections, designed for women to wear from morning to night, from the boardroom to a restaurant, from the airport to a special occasion. Blending craftsmanship, a culture of elegance and a deep admiration for women, Apostrophe celebrates a distinctive approach to ready-to-wear.
Ready-to-wear for women