The Prince of Prints

Born into a family of Italian aristocrats, Emilio Pucci di Barsento became a fashion designer quite by chance. A professional skier, he designed a ski suit for a friend in 1947, which caught the eye of Toni Frissell, then a photographer for Harper’s Bazaar. She commissioned Emilio Pucci to create several garments and accessories for a photoshoot. The young designer opened his first boutique in Capri before settling in Florence, in the family palazzo. From Jackie Onassis to Sophia Loren, and from Nicole Kidman to Sarah Jessica Parker, Pucci has captivated generations with his psychedelic prints, which have since become iconic.
Ready-to-wear and Accessories for Women.