Allure!

Raised by an Italian mamma who embodied strength and determination, Elisabetta Franchi grew up with a desire to dress women. After graduating from the Aldrovandi Rubbiani Institute in Bologna, the young woman opened her first workshop in 1995 before setting up her sewing machines in the former premises of a pharmaceutical company. Combining couture and architecture, the brand's new headquarters became the birthplace of Elisabetta Franchi's colourful, feminine and glamorous collections.

Ready-to-Wear for Women.